First of all, what is Viral Marketing? You may or may not have heard the term before. In its simplest form, viral marketing is "word-of-mouth" advertising on the internet. In recent years, with the rise of popular social networking websites like Facebook, Twitter, and YouTube, it...
The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control....
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of...
Social media giveaways have helped launch Viral Marketing Campaigns. Viral marketing encourages consumers to share the marketing message and spread the word about a brand's product or service. There are few successful case studies where a viral marketing campaign went "according to plan". Most viral campaigns happen...
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site...
[caption id="attachment_560" align="alignleft" width="300"] IMG SRC[/caption] SEO or Search Engine Optimization is vital for every business. Very recently, Google rolled out another update to their search algorithm. Since this blog post is written for small business owners that may not know a lot about all of...
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals...
Websites need visitors like your business needs customers and sales. Search engine optimization is a tried and true method for getting visitors to your website. Five to ten years ago, “submitting” your website to search engines was necessary but today, search engines will likely index the...
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always,...
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have...