The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control....
Social media giveaways have helped launch Viral Marketing Campaigns. Viral marketing encourages consumers to share the marketing message and spread the word about a brand's product or service. There are few successful case studies where a viral marketing campaign went "according to plan". Most viral campaigns happen...
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always,...